Connecting with our loyal Mileage Plan members is important to us. That’s why we hosted our first in-person and online “Flyer Forum.” It’s a more personal way for members to interact with our leaders. Photos by Ingrid Barrentine
Yesterday, we hosted our first “Traveller Forum” in Seattle to engage with Mileage Plan members about valuable upcoming aworldwide benefits, new additions to our fleet and innovations to improve the experience of our guests.
At the in-person event, hosted by Seattle Kraken Play-by-Play broadcaster Everett Fitzhugh, our loyal guests heard from our President and CEO Ben Minicucci and some of our Alaska leaders about what’s ahead in 2023 and beyond.
We wanted to do something different and special to deepen our connection with our most loyal guests,” said Alaska Air Group President and CEO Ben Minicucci. “It was all about sharing exciting things on the horizon and hearing how we can deliver the best care now and for years to come.”
1. We are growing with our largest aircraft order to date.
2022 was a big year for Alaska and our regional partner, Horizon Air. We ratified 5 labor agreements, announced the transition to a single aircraft fleet, and hired more than 6,000 new employees. By the first quarter of 2023, we will be back to 2019 flight levels and on track for sustainable growth.
By 2026, we will have a fleet of over 400 aircraft and have one of the youngest fleets in the industry – the average age of our mainline and regional fleet is 9 years as of November 2022.
2. We are improving the airport experience.
Over the next 3 years, we will invest $2.5 billion in general improvements to enhance the airport experience within our hubs and focus cities, including Seattle, Portland, San Francisco, Los Angeles and Alaska.
3. Our goal is to get you through the lobby in 5 minutes or less.
In Alaska, our goal is to get our guests through the lobby in 5 minutes or less through innovative technology and self-service tools like our electronic bag tag program and mobile app.
Print luggage tags faster: We launch electronic luggage tags! This will allow guests to tag their bags before arriving at the airport by setting it up through the mobile app.
Automated baggage drops: You will not have to queue to leave a suitcase. But our amazing agents will always be there to help.
Track your checked bags in our app: This is a feature that many guests have requested. Many other airlines do, but we’re going a step further by adding the ability to check your bags within our mobile app. Stay tuned!
4. Oneworld elite benefits are worth bragging about. And soon you’ll be able to buy tickets with 10 global airlines at alaskaair.com.
If you’re an elite Mileage Plan member, one of the best things about joining aworld is that your elite status is transferred automatically when you fly in other aglobal partners, a group of the world’s leading airlines with connections to more than 900 destinations in 170 territories. The more you fly with Alaska, the more benefits you will earn not only for us, but also internationally. Learn more.
5. We are committed to making care count.
We have survived and thrived for 90 years creating value for everyone who depends on us: employees, guests, our shareholders and our communities. Connecting with our guests at events like these is just one way we show care and make sure our amazing guests know what we’re all about and what a great job our employees are doing.
Caring is more than our legacy. It is also the key to our future. Working in some of the most unforgiving conditions in the world, we understand what matters most: keeping our guests and others safe, doing the right thing, and creating meaningful connections. As we continue to grow, we are committed to making care count.
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