Southwest makes a major change to its shipping process

In the pilot episode of “Mad Men,” Don Draper gave a little advice to a tobacco executive who was trying to make consumers forget about the whole “cigarettes are really bad for you” thing.

“If you don’t like what people are saying,” Draper advised, “change the conversation.”

On the one hand, sure, this is reasonable advice, one that many younger ad execs now live by.

In some situations, however, this is easier said than done, as sometimes people don’t want to leave the conversation behind, despite the company’s best efforts.